Click here for more information on
Advertising on this site  Sponsorship  email Newsletters
Restaurant & Business Directories  Prices/Rates Table
Advertising Terms & Conditions

Want to reach wealthy Asians in the UK?

Several opportunities exist for you and redhotcurry.com to work together to target the UK Asian population. Sponsorship, advertising on the site, advertising in email newsletters and an entry into our business or restaurant directories are all means by which you can target the redhotcurry.com user. Read more below and by clicking on the links above.

Business Opportunities with redhotcurry.com

Redhotcurry.com is a celebration of Asian life in the UK. As a community site we aim to write articles that will enlighten, entertain or amuse, and hope to provide useful tools and services too.

Our simple motto "all the curry and more!" encapsulates our outlook. Food is often a great unifier of different races - so much so - that Chicken Tikka Masala rates as this nation's favourite dish!

But if you are an Asian living here, it is about more than your last samosa or curry. Almost everyone we know has a story to tell. About living a "dual" existence; about mixed marriages, arranged marriages or failed marriages; filial responsibility, family ties, racial prejudice, violence, intolerance, inequality and life's struggle.

Redhotcurry.com aims to bring together Eastern roots with a Western outlook as the UK's premier lifestyle portal for South Asians.

Top

The Demographics

First, some National Statistics. The two major sources about Britain's ethnic minorities are the 1991 Census of Population and the Labour Force Survey (LFS)

The Labour Force Survey estimated that around 3.2 million people in Great Britain belonged to an ethnic minority group in Spring 1995, representing around 5.7% of the total population. The Indian group formed the largest ethnic group at nearly 850,000, followed by the Pakistani group at around 477,000 and the Bangladeshi group at around 163,000. In total the South Asian ethnic groups comprised 1,490,000. Correlating that to more recent UK statistics would suggest about 3% (1,800,000) of the current population of 60 million are from the South Asian ethnic groups.

"About one person in 15 in Great Britain is from an ethnic minority group. For each ethnic minority group, children are more likely than older people to have been born in the United Kingdom. This is particularly the case among Indians: over nine in ten Indian children under the age of 16 were born in the United Kingdom compared with only one in 50 adults aged 35 or over. Progressive ageing of ethnic minorities is anticipated in the future, but changed will be dependent upon fertility levels, mortality rates the degree of future net immigration."

Extract from Social Trends 30 © Crown Copyright 2000.

Top

Minor to Major?

From the above statistics you might assume that the UK Asian population is too small and too old to target on the web. But you'd be completely WRONG. The UK Asian population on the web is young (well youngish!), entrepreneurial, educated and wealthy! Largely male at present, but Asian females are catching up fast.

Comprehensive statistics on the above are difficult to find, but work place statistics, business surveys, industry insights, published information and local knowledge all help to substantiate the high net worth of the UK South Asian population.

The question that remains is - would they buy your product or service? Why not allow us to help answer this dilemma?

Top

Opportunities

Several opportunities exist for you and redhotcurry.com to work together to target the UK Asian population. Sponsorship, advertising on the site, advertising in our email newsletters and an entry into our business or restaurant directories are all means by which you can target the redhotcurry.com user.

Click here for more information on
Advertising on this site  Sponsorship  email Newsletters
Restaurant & Business Directories  Prices/Rates Table
Advertising Terms & Conditions

Top