Immediate Release, 14 June 2007
BOLLYWOOD AFFILIATE PROGRAM LAUNCHED.
owners can earn a top rate of 12% commission on Bollywood-inspired
clothing, accessories, beauty products, books, music & DVDs
from a new Bollywood Affiliate Program launched by TheRedHotShop.com
dubbed as the 'hottest ethnic shop on the net', has launched a Bollywood
Affiliate program offering website owners the chance to earn up
to 12% commission on internet sales of Bollywood-inspired clothing,
accessories, beauty products, books, music and DVDs. TheRedHotShop,
the ecommerce arm of Redhotcurry.com - Britain's leading South Asian
Lifestyle portal which attracts over 40,000 unique users each month
- already lists over 2800 products. The company sends goods from
stock within 24-48 hours and ships worldwide. The new Bollywood
affiliate program, which will be run through Paid on Results, a
key affiliate network, will allow TheRedHotShop to reach new audiences
and new markets.
Five Best Sellers
current top five bestsellers are Honey Kalaria's 'Bollywood Workout
DVD, Sarina Jain's 'Masala Bhangra Workout' DVD, Mark Anthony's
'Once A Week Workout' DVD, 'The Asian Bridal Look Book' and 'Naveeda's
Make-Up' DVD. "Obviously keeping fit and looking good are common
to all Asians so it hardly surprising that we sell these five products
to the Indian subcontinent, Australia, South Africa, the Middle
East, America as well the UK and Europe" said Lopa Patel, founder
Bollywood to Curry
Celebrity chef Sanjeev Kapoor is a bestseller in the cookbooks category
with his 'Khana Khazana' range, although the vogue is for all celebrity
chef cookbooks with Camellia Panjabi's '50 Great Curries' and Keith
Floyd's 'India' also being bestsellers. Launched in 2005, TheRedHotShop
started by selling the Indian spice box and hard-to-come-by curry
cookbooks to feed the demand from British curryholics unable to
buy these items elsewhere.
then, TheRedHotShop started stocking Asian beauty products like
mehndi (henna) cones, body paint, tattoos and bindis and demand
for more Bollywood 'bling' in the form of sequined shoes and bags,
pashminas, jewellery and clothing quickly followed.
hopes that the new Bollywood Affiliate Program will be doubly attractive
to existing affiliates and niche website owners, stylists, designers,
beauticians and fitness fanatics who can earn extra income without
the hassle of having to run their own ecommerce operations. A range
of visuals, like banners, buttons and skyscrapers, are available
to use with the program as is a full product feed. "That little
bit of work signing up and integrating TheRedHotShop feed will pay
handsome dividends because of our above average commission rates
which start at 7% and rise to 12%" added Patel. "Affiliates
also have the reassurance of being with a well established network
that will arrange payments to them and generally manage the process".
dubbed as the 'hottest ethnic shop on the net', sells a broad range
of products from hard-to-get Asian kitchen utensils, curry cookbooks,
Indian beauty products and incense; fairly-traded, hand-crafted
jewellery, clothes and accessories for ladies and children to the
latest Bollywood DVDs and Urban Asian Music, which are all despatched
from stock within 24-48 hours. TheRedHotShop.com is part of Redhotcurry.com,
the UK's favourite South Asian Lifestyle Portal that attracts 40,000
unique users each month, and offers a full online ordering service
marketing is the mutually beneficial relationship between online
Merchants and independent affiliates (publishers) who act as a virtual
sales force for Merchants and receive a commission on sales achieved.
The affiliate network is an intermediary responsible for management
and administration of campaigns between merchants and affiliates.
The UK market for affiliate marketing was worth approximately £2.16
billion in 2006* with UK online spend likely to grow to £30
billion in the same period. (* Information from the EConsultancy
Affiliate Marketing Report, October 2006).
PAID ON RESULTS
On Results was formed in 2002 by two long-standing 'super affiliates'
who had previously worked within the industry since 1997. Recognising
that improvements could be made in many areas of the business they
addressed this by starting their own company. Voted 'Best Up and
Coming Network' in 2004 by the UK Affiliate community, Paid On Results
continue to evolve and remain responsive and flexible in considering
new ideas. Paid on Results currently has 120 merchants and over
11,000 affiliates signed up to its network.
for further information.
further details contact:
Lopa Patel, Founder - TheRedHotShop.com
Phone: 01707 269 666
here for a Word Version of this Release.