The International Indian Film Academy today announced the IIFA Foundation Celebrity Cricket Match is to be played at the Olympic Stadium in Amsterdam on June 10th. The match is the highlight of this year's IIFA Weekend in Amsterdam to be held from the 9th to the 12th of June. The match is being played to raise funds for various projects undertaken for the welfare of the Indian film industry artistes. Kick starting the contributions to the IIFA Foundation Indian superstar Feroz Khan pledges Rs. 1,00,0001 (One lakh and one rupees) towards the IIFA Foundation.

The IIFA Foundation Celebrity Cricket Match, conceptualized by Wizcraft International Entertainment, will be played between two teams led by superstars Shah Rukh Khan and Hrithik Roshan, the team captains. Some of the players on the two teams include Anil Kapoor, Vivek Oberoi, Abhishek Bachchan, Saif Ali Khan, Fardeen Khan, Zayed Khan, Jimmy Shergill, Arshad Warsi, David Dhawan, Sohail Macklai.

Cricketers Azzahruddin and Aravinda D'Silva will also play in the foundations match. The commentators for the game will be actors Chunky Panday and Boman Irani with Neelam Kothari. Leading ladies Preity Zinta, Manisha Koirala, Diya Mirza, Shilpa Shetty, Esha Deol, Kareena Kapoor and several stars, producers, directors and celebrities will also be present to cheer the players on the field. The match promises to be a day of fun and excitement as global Indian Cinema fans and cricket fans come together to watch their favourite stars play for a cause.

Tickets for the IIFA Foundation Cricket Match are available www.schiphol.com- the official ticket distribution facilitator for the IIFA Awards and the IIFA Celebrity Cricket match, making tickets available at all outlets across the Netherlands. Tickets for the IIFA Awards are priced at Euro 260, 160 and 85, while the IIFA Foundation Cricket Match are priced at Euro 30.

While announcing the IIFA Foundation Celebrity Cricket Match Wiz Sabbas Joseph, Director, Wizcraft International Entertainment, said "The IIFA Foundation Celebrity Cricket Match is an attempt by IIFA with the support of the Indian film industry, to provide much-needed support to the behind-the-scenes workers of the Indian film industry and their families, who have faced misfortune during the course of shooting. With this match and the other exciting action around the Samsung IIFA Awards in Amsterdam, Indian cinema fans across the globe can look forward to excitement and action."

This year the proceeds of the match will be given towards building a medical facility for the Film industry workers, to start an ambulance service at Film City in Mumbai and to build a corpus along with the Cine Artistes Welfare trust towards a Pension Project for film industry workers.

In 2004, the first IIFA Foundation Celebrity Cricket match was held during the IIFA Weekend in Johannesburg. In the next year, Singapore saw an exciting IIFA Foundation Celebrity Football match. This year STAR TV, the official broadcaster for the Samsung IIFA Awards, Amsterdam, will telecast excerpts of the IIFA Foundation Celebrity Cricket Match.

ABOUT THE IIFA FOUNDATION

The IIFA Foundation was instituted in 2003 to assist and support the families of film industry workers who are adversely affected during production of films. This has been the long-standing goal of the foundation. The IIFA Foundation has been instituted in association with the IL&FS Foundation Company Limited (ITCL), who are responsible for the financial management of the Foundation to achieve the objectives of the IIFA Management. The Governance Framework has been structured to have a Trustee, which is the ITCL, who would ensure that the activities of the Foundation are carried out in accordance with its objectives. The Directors of Wizcraft International Entertainment Pvt. Ltd., the producers and promoters of the IIFA movement represent the Executive Committee. The Advisory Board Members support and guide the Management.

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