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Weddings > Young Asian Entrepreneurs raise £1.5m for East London Wedding Venue

Young Asian Entrepreneurs raise £1.5m for East London Wedding Venue
London, UK, 4 June 2009

The Starlight Suite (formerly the E10)Two young entrepreneurs, Shezad (23) and Farhaan (26) Patel of Forest Gate have generated a whopping investment of £1.5 million from local business angels to reopen one of East London's andmark buildings, the E10 in Leyton, as an events and community programme venue, reinventing the well known landmark site to 'The Starlight Suite'. Previously a bar, bistro & nightclub spot, the new Starlight Suite is designed to be an elegant addition for private parties and weddings.



"There is a definite need in the local and wider area for a venue that can host the private events, weddings and functions people want to have, but at a price that is within reach of the people we are serving, the residents of East London," says Shezad Patel, 23, Director of Operations. "Raising the cash to take over the Building and renovate it to the plush and pristine standard we wanted was tough, but we finally found investors who shared our vision for the E10".

The Starlight Suite is also attracting a lot of attention by event management firms who see masses of potential and profit in hosting events at a venue that is comparable to five star quality conference halls. Furthermore, an industry first unique fixed price deal which enables organisers to retain all monies from the door and also 100% of revenues generated from the bar have proven popular with entertainment based events companies. Prices for event organisers start at £999 for a fully inclusive service.

The Investment has allowed the Starlight suite to be equipped with state of the art audio visual equipment, a lush and impressive interior and quality fittings and furnishings to really turn the venue around from what it was. "Our pricing strategy reflects the current economic situation. The cost of hiring has been intentionally kept competitive because we want people to consider The Starlight Suite as a feasible option for their party, event or gathering," adds Farhaan Patel, 26, Director of Business Development. "However, this does not mean we are providing a sub standard service. We have designed the Starlight Suite to reflect what people want, not just what they can afford."

Since its trial opening in May 2009, the Starlight Suite has seen a massive growth in popularity and usage. The Directors have also budgeted their investment to open a high end Indian Restaurant and Dessert lounge "unlike any that East London has seen before", adds Shezad.

For more information about the Starlight Suite visit www.starlightsuite.co.uk

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